The Follower Factory
This article is funny to me because it makes me second-guess a lot of the reasons why I love social media platforms like Instagram, Twitter and Tumblr so much. All of these accounts are based on likes and the number of followers you have, and whether I want to admit it or not, the more a person has of each, the more likely I am going to feel like this person has influence and power. For example, I sometimes look for people who endorse skincare and hair products on IG because I want to buy something new. I would definitely be willing to buy something a person with 10k followers recommends than someone with 1k followers recommends. Or another example is on Soundcloud and Spotify. I am more likely to listen to a song that has 100k streams, than one that has less than 10k.
I also loved how interactive this article was! Starting with the header/ intro, to the snapshots of sample code next to pictures to support certain points, I thought this article was way more exciting to read than a normal one without these cool, engaging features. I love seeing how connected graphic design and coding is becoming with other fields like journalism. My absolute favorite part of this piece was the iphone that scrolled down a timeline when you scrolled down on your laptop.
It's hard to have a huge following on social if you don't have a certain look that appeals to people. It's unfortunate, but honest. So if someone has a great message that they want to spread, like an activist or author, but are not what a typical IG model looks like, and doesn't take the best pics, people won't follow. Obviously there are exceptions, but I think this is what a lot of the people who were named to have bought followers from Devumi have in common.
The final thing I will say about this is that I think it's fascinating companies are willing to pay people who have bots to market their product, because in the end they are paying to have it seen by no one! For example, Arabella and Jaadin Daho are teen influencers and Devumi customers. Arabella has over 150k Twitter followers, but each of her tweets get less than 50 likes or retweets. Her engagment is so low compare to her follower account that it's very obvious she bought her followers. I find it hard to understand why companies still endorse her. It doesn't take more than a minute to see that she doesn't have a real audience.
I also loved how interactive this article was! Starting with the header/ intro, to the snapshots of sample code next to pictures to support certain points, I thought this article was way more exciting to read than a normal one without these cool, engaging features. I love seeing how connected graphic design and coding is becoming with other fields like journalism. My absolute favorite part of this piece was the iphone that scrolled down a timeline when you scrolled down on your laptop.
It's hard to have a huge following on social if you don't have a certain look that appeals to people. It's unfortunate, but honest. So if someone has a great message that they want to spread, like an activist or author, but are not what a typical IG model looks like, and doesn't take the best pics, people won't follow. Obviously there are exceptions, but I think this is what a lot of the people who were named to have bought followers from Devumi have in common.
The final thing I will say about this is that I think it's fascinating companies are willing to pay people who have bots to market their product, because in the end they are paying to have it seen by no one! For example, Arabella and Jaadin Daho are teen influencers and Devumi customers. Arabella has over 150k Twitter followers, but each of her tweets get less than 50 likes or retweets. Her engagment is so low compare to her follower account that it's very obvious she bought her followers. I find it hard to understand why companies still endorse her. It doesn't take more than a minute to see that she doesn't have a real audience.
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